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Kelly Peng · Abaka AI Portfolio
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Kelly Peng · Brand / Marketing / Social / Motion
Independent application portfolio · not official Abaka AI work

Three projects. Three approaches to brand marketing.

Crebit
"Can I make trust-heavy financial products feel clear, visual, and social-ready?"
01Brand visual system
marketing collateral
Kidooo AI
"Can I give an AI product a warm, credible voice without losing clarity?"
02Brand visual system
motion graphics
OCBridge
"Can I build Figma systems that help a small team ship without visual drift?"
03Presentation design
social media assets
Crebit / Brand Visual System + Marketing Collateral
Crebit

Making financial infrastructure feel immediate, trusted, and easy to explain.

Built a finance brand system and campaign assets for social, product, OOH, and motion.

01Trust-heavy financial identity design
02Social, campaign, and out-of-home translation
03Launch and marketing collateral across touchpoints
Crebit billboard application
Crebit billboard application Crebit mobile screens Crebit palette Crebit campaign assets
1.6   Key Messaging Version 1.0
Pay abroad.
Send home.
Grow anywhere.
13   Crebit Brand Identity Guidelines
Crebit brand cover
Crebit color palette
Crebit brand asset
Crebit brand asset
Crebit app icon
Crebit mobile screens

Motion Design

Jitter

Crebit success account created motion
01 · SuccessCelebratory feedback after account creation.
Crebit invite friends rewards motion
02 · ReferralReward motion that feels social, not transactional.
Crebit exchange value message motion
03 · ExchangeBold value message for fast comprehension.
04 · ResultsSavings story that turns value into a visual payoff.

Motion Workflow · Jitter

I design motion as a way to make product value faster to understand.

01

Build vectors in Figma

Separate illustration layers so each motion moment has a clean role.

02

Stage in Jitter

Import frames, group layers, define masks, and set the timeline.

03

Tune behavior

Use timing, easing, and reveal speed to match the product emotion.

04

Export for use

Ship loopable GIF / MP4 assets for onboarding, social, and product moments.

Crebit vector illustration setup in Figma Figma vector setup
Crebit motion timeline in Jitter Jitter timeline
Crebit Jitter layer handoff Export handoff
Crebit billboard
Crebit social assets
Kidooo AI / Brand Visual System + Motion Graphics
Kidooo AI

Making an AI parenting product feel warm, clear, and credible.

Created a warm AI brand system, digital content, and launch motion for families.

01Emotional brand tone for a sensitive audience
02Digital content, messaging, and motion graphics
03Warm visual system across physical and digital touchpoints
Kidooo AI brand application
Kidooo AI brand application Kidooo logo direction Kidooo app screens Kidooo digital assets
Kidooo AI · Digital Content + Brand Messaging

The brand strategy had to enter the product experience.

Copy and visual rhythm frame AI as a supportive tool, not a judging system.

Kidooo app screens Kidooo digital assets
Kidooo logo direction
Kidooo visual direction
Kidooo color palette
Kidooo typography
Kidooo app screens
Kidooo app icon
Kidooo digital assets
Kidooo AI · Marketing Launch Video

Kidooo AI Marketing Launch Video

Designed a marketing launch video that translated Kidooo AI’s product story into a clear, engaging visual narrative.

Kidooo AI · Motion Graphics 02

Motion carried the warm brand tone into product moments.

Instead of treating animation as decoration, each loop supports the same visual language as the identity and app screens.

Kidooo AI · Motion Graphics 03

The system could flex from static assets to animated touchpoints.

One visual language carries across static graphics, explainers, social assets, and motion.

OCBridge / Presentation Design + Social Media Assets
OCBridge

Scaling one brand system across enterprise AI touchpoints.

Built reusable Figma templates for presentations, reports, demos, and LinkedIn content.

100+Icons and brand assets reused across product, reports, decks, and demos
40+Reusable components gave engineering a shared implementation language
TikTok + AmazonEnterprise partner conversations saw one consistent product story
OCBridge product and brand system
OCBridge product and brand system OCBridge design system OCBridge icon library OCBridge roadmap
OCBridge · visual system

This is the system I defined first.

Font, color, icons, components, icon language, and page layout.

OCBridge typography system Font
OCBridge LinkedIn post covers
Closing thought

Brand is how complex infrastructure becomes understandable.

Clear enough to explain. Polished enough to trust. Flexible enough to ship.

Thank you · Kelly Peng